How do I start a real estate business in Australia

Are you thinking about starting your own real estate business in Australia? One key aspect of starting a successful real estate agency is having the right tools and technology at your disposal. That’s where the IREOne comes in. This includes all the property management software you need to get your business off the ground, from marketing and lead generation tools to financial management and more.

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But starting a real estate business involves more than just having the right technology. Here are some additional steps you’ll want to take:

Get licensed:

In order to legally operate as a real estate agent in Australia, you’ll need to obtain a real estate licence. This involves completing a course and passing a licensing exam.

Choose your focus:

Do you want to specialise in residential sales, commercial property, or something else? Deciding on your niche will help you tailor your marketing efforts and build your expertise.

Develop a business plan:

A solid business plan will help you clearly define your goals and strategies for achieving them. It should include details on your target market, marketing efforts, and financial projections.

Build your network:

As a real estate agent, your network will be one of your most valuable assets. Start building relationships with other industry professionals, such as mortgage brokers and property developers, as well as potential clients.

Stay up-to-date:

The real estate industry is constantly evolving, so it’s important to stay informed about new laws, regulations, and market trends.

Get software:

Starting a real estate business in Australia requires a combination of the right technology, education, and networking. With Inspect Real Estate’s IREOne Start-Up Package, you’ll have the property management software you need to get your business off the ground. To book a demo and learn more about how our software can help your business succeed, fill out the form below.


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Frequently Asked Questions

To become a real estate agent in Australia, you will need to:

  • be at least 18 years old
  • have a valid driver’s licence
  • pass a police check
  • complete an accredited real estate course, such as a Certificate IV in Real Estate Practice
  • pass the real estate licensing exam
  • apply for a real estate licence from the relevant state or territory’s regulatory authority

To start your own real estate agency in Australia, you will need to:

  • choose a business structure (e.g. sole trader, partnership, company) and register your business with the relevant authorities
  • obtain the necessary licences and insurance
  • create a business plan and budget
  • identify a target market and develop a marketing strategy
  • hire staff and/or find independent contractors to work with you
  • establish systems and processes for managing listings, sales, and rentals

The cost of starting a real estate business in Australia will depend on a number of factors, including the size and location of your business, your marketing and advertising expenses, and the salaries of any employees you hire. You should also budget for the cost of training and licensing, as well as insurance and legal fees. It is a good idea to speak with a financial advisor or accountant to get a better understanding of the costs involved.

There are many ways to market your real estate business in Australia, including:

  • developing a professional website and utilising social media to promote your services
  • advertising in local newspapers and real estate magazines
  • networking with other professionals in the industry
  • attending local events and community meetings
  • joining local business organisations and chambers of commerce
  • offering excellent customer service to build a positive reputation and attract referrals

There are several legal requirements for running a real estate business in Australia, including:

  • obtaining a real estate licence from the relevant state or territory’s regulatory authority
  • complying with state and territory fair trading laws
  • maintaining proper record-keeping and financial reporting practices
  • following the Australian Privacy Principles when handling personal information
  • ensuring that all advertising and marketing materials are accurate and comply with the Australian Consumer Law
  • I hope this information helps! If you have any additional questions, please don’t hesitate to ask.


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